How old a consumer is generally indicates what products he or she may be interested in purchasing. Berkman and gilson explain consumer behavior as activities in which. The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. This paper examines the key factors which affect buying motives of consumers for online buying or eshopping. External and internal influences on consumer buying decisions. Trust reduces the consumers perception of risk associated with opportunistic behaviour by the seller ganesan, 1994. If marketing concerns itself with consumer satisfaction at a profit then obviously the. Important factors that influence consumer behaviour. Cultural factors have a significant impact on customer behavior. The impact of social factors affecting consumer behaviour.
Consumer behaviour and factors influencing buyer behavior. Consumer behaviour, digital payment, digitalization, ewallets, payment modes. Malar mathi, associate professor, bharathiar school of management and entrepreneur development 2. Following are the factors which affect consumer behaviour. There are different reasons to study consumer behaviour according to. What are economic factors influencing consumer behavior. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. A number of researchers have identified and analyzed factors affecting the consumers buying behaviour which affect consumer behavior individually or collectively.
Consumer buying behavior is a decision pr ocess as well as an attitude of the people involved in purchasing and using products. Pdf factors affecting consumer buying behavior researchgate. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars. The current study aims to examine the cultural factors which influence consumer buying behavior in sunyanighana. Green buying behavior is known for the consumption of goods and products that are recyclablereusable, beneficial to the environment, andor being responsible to the environmental concernlee, 2009. A study on factors influencing cosmetic buying behavior of. An understanding of consumer behaviour is essential in planning and programming the marketing system. Which factors influence consumers buying decisions of lowprice plbs.
Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. There is abundant attention paid on the 4 ps of marketing product, price, place and promotion. Having,being 7th edition consumer behaviour buying having and being 2017 textbook factors influencing consumer buying behaviour consumer behaviour. The impact of factors influencing the buying behaviour on. Introduction the relevance of consumer behaviour to the profession of marketing is a fundamental one.
A study on factors influencing on buying behaviour of. The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. We will examine how the consumer makes their choices out of available alternatives and what are the factors which influence their buying decision. Saraswathi research scholar, bharathiar school of management and entrepreneur development, bharathiar university, coimbatore. For this purpose different models from different research scholars have been studied.
In online shopping, trust is interwoven with risk mcallister, 1995. Internal factors external or environmental factors. Different consumers have different characteristics in their life that also influences their buying behavior. Among these, consumer resources ranked i, because buying is affected greatly by consumers income table 4. Of course only the influencing factors will confirm what will change the consumers buying pattern. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. The consumer behaviour or buyer behaviour is influenced by several factors or forces. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the factors which impacts on consumer buying behaviour as well as the evolution of the field of consumer research and the different paradigms of thought that. Consumer behavior indicates how consumer decisions are made, how the goods or services are used mc daniel, 2003. Factors influencing consumer behavior and prospective. A study on factors influencing consumer buying behavior in. Purchase behaviour, consumer behaviour branded loyalty, sports shoes. As the change comes in these factors, consumer behaviour also changes.
We need people around to talk to and discuss various issues to reach to better solutions and ideas. Consumer buying behaviour has become an integral part of strategic market planning. You for sure might be wondering as to what is it that influences these consumers, how do we analyzes when is their purchase pattern going to change. Economic factors influencing consumer behavior definition. The external factors do not have any effect on the decision process of consumers, but percolate or filter through the personal determinants, to. Focus of this paper is to analyze the consumer buying behaviour of the selected durable goods in nagaland, to examine the factors inducing the buying behaviour of the consumers, and to suggest appropriate measures to the marketers for designing a right marketing mix to match the tastes and preferences of consumers in the state. Factors influencing consumer buying behaviour of luxury. The paper is based on secondary data and analysis is done by taking into account the literature available on the factor influencing consumer behavior across the two wheeler industry.
There are various factors which affects consumer behaviour. Factors has significant influence on consumer buying behavior. Factors influencing buying behaviour of consumers consumer behaviour doesnt remain the same or constant in every situation it changes time to time. Factors affecting consumers buying decision in the selection. To find how consumer buying behavior factors influence. The impact of cultural factors influencing consumer buying. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour.
These include culture and subculture, roles and family, social class, and reference groups. Keywords smartphones, technology, perception, lifestyle i. Analysis of influence of extrinsic and intrinsic factors. This section comprises a brief description of consumer behaviour. The main objective of the study was to examine the influence of cultural factors influencing consumer behavior. Factors affecting consumer buying behavior factors of. Culture is the most basic cause of a persons wants and behavior. The first publication about green consumer behaviour appeared during the 1970s.
The age of a consumer can have a significant impact on his behaviour. In this article we will discuss about consumer behaviour. Additionally, it classifies the factors in different categories. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. The consumer behaviour or buyer behaviour is influenced by seve ral factors or forces. Factors influencing consumer behavior of smartphone users. Social factors such as family, groups, roles and status and personal factors such as age, occupation, lifestyle, personality and self concept are those. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes.
Factors influencing consumer buying behaviour global journals. Abstract globally, the term, marketing is not a new phenomenon. Consumer behavior is deeply influenced by cultural factors such as. Abstractcustomer buying behavior is a process by which consumers identify their needs, collect information, evaluate alternatives, and make the purchase decision. It is a series of choices made by a consumer prior to making a buying that begins once the customer has.
The economic factors are the factors that talk about the level of sales in the market and the financial position of the consumer, i. A study on factors influencing on consumers buying. Pdf factors affecting consumer buying behavior of mobile. An empirical study of factors influencing buying behaviour of youth consumers towards mobile handsets. L gupta consumer behaviour personal and organisational. Cultural factors affecting consumer buying behaviour. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Bhavani, the factors influencing the buying behaviour of the consumers with digital payment modes. Factors that influence consumer purchasing decisions.
Introduction consumer behavior is vast field, being studied by various researchers and marketers and researches are still going on. Factors influencing customers buying behavior by dr. Factors affecting consumer buying behavior international journal. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Social factors social factors refer to forces that other people exert and which affect consumers purchase behaviour. Opinion of respondents regarding internal influences on consumer behaviour factors respondents rank.
Factors influencing consumer buying behaviour the consumer behaviour or buyer behaviour is influenced by several factors or forces. Factors influencing consumer behaviour agricultural journals. Consumer, buying behavior, retailer, store, product, etc. There are innumerous factors inducing their buying behavior of consumers even in brand preferences of durables. Factors influencing purchase behaviour of branded sports shoes ndians are becoming mindful about their fitness and this i is apparent in the number of health care and fitness centers that have proliferated in the current times. A study of factors affecting online buying behavior. Social factors play an essential role in influencing the buying decisions of consumers. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. Mccarthy, oreilly and deboer 2004, while studying the factors influencing consumption of pork and poultry in the irish market, found that for poultry. The marketers in the past have been trying their best to track the factors influencing consumer buying behaviour and many results have also been achieved but still the consumer behaviour remains unpredictable. Factors affecting consumer behavior product management buzz. Growing up, children learn basic values, perception and wants from the family and other important groups.
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